Overview
Introduction
Morph.ai is a marketing automation tool that helps you generate high quality leads using chatbots.
Lead Generation is the backbone for many industry verticals like Banking, Insurance, Financial Services, Real Estate, SaaS, Automotives etc. It's essential to generate high quality leads to optimize on costs of converting a lead. Check out the next sections to understand how you can convert upto 500% leads by using chatbots.
How Lead Generation works on websites?
Attract Strangers
People click on the your advertisements or links in your blogs and land on your website landing page.
Convert Visitors to Leads
They see a form which asks them for their contact details. Typically, anywhere from 80% to 100% of your users bounce off at this stage. That means the best you get is 20% leads from your ad clicks.
Qualify Leads
The form can also have other questions that the visitor needs to answer. These questions help you qualify the lead. The length of the form affects the bounce off rate. Looking at a long form, drives visitors off.
Convert Qualified Leads
The collected leads are generally passed to a backend like a CRM or LMS, where the leads are contacted separately for conversion.
How Lead Generation works using chatbots?
Attract Strangers
People click on your advertisements or links in your blogs and land on your Facebook Messenger chatbot as a landing page.
Convert Visitors to Leads
All visitors landing on your chatbot are your leads! TADAA..! Because these people landed on your Facebook chatbot, you have channel to communicate with them. You can send them follow-up messages to drive them to conversion. Even if some people don't have Facebook Messenger on their phones, you can easily get 60% to 90% Leads.
Qualify Leads
The bot asks your qualifying questions one at a time. This relieves the user of the fear of long forms. Chat interface also helps psychologically. Simply tell your bot to mark the customer qualified at a certain point in conversation.
Convert Qualified Leads
Now for the final step, you can tell your bot to do one of the two things: